Monday, October 28, 2019

Editing the commercial

Today our group started the editing process for the footage we gathered last Thursday. To edit our footage together we used pinnacle studios 18. This footage is called raw footage because no changes have been made to bring it  together. Through the process of editing we are able to make our commercial come to life and really. Last Thursday one of our group members had supposedly dumped the footage. To dump you must make an extra folder on your desktop and then move your recorded footage from the SD card to the folder. This is what should have occurred but something had malfunctioned in the process. When we went to go check up on our footage to prepare it for editing it had disappeared. The computers are not in the best of shape. It could have been a malfunction with the computer or a mistake with how our group member dumped.

 Either way though our teacher came over and helped us to retrieve our  footage. Although we could not find the footage on the computer it was still possible to get it back. We had gotten our same SD card and dumped again to get our footage back. Then we had to save our footage to our Google Drive accounts for the safety of our assignment. Work on the computers tends to be easily be wiped or lost so its much safer to back up your footage somewhere else just in case. This can be due to the interference of other students or something wrong with the computer itself. We had the option between saving it on a flash drive or google drive. We decided on Google Drive that way everyone could have access to it. Also because no one in our group had an extra flash drive. There is also always the chance that the flash drive can be easily lost since its so small and only one person would have it.

After all our footage was secure then we were able to open up Pinnacle Studios 18. To begin editing we first had to import our footage. To import you begin by making an empty folder. Then you highlight all of your files and drag them across into that folder. To begin we had to highlight all  our takes. We placed them at the box at the bottom of Pinnacle Studios. When we were filming we were sure to take a lot of extra shots so we'd have plenty of footage to work with. If there was a shot we didn't like we'd have a variety to choose from as the alternate for the final product. So we begin cutting out the footage we would not include in our commercial. To delete footage we had to click on the razor symbol slightly above. We then started on placing our footage in order. Next class we will continue making cuts and working on order as well as selecting and placing our audio.

Thursday, October 24, 2019

Filming

Today was our filming day for my group. We were shooting our Nike commercial outside to capture the sporty essence of the brand we were representing. Our first spot was on the baseball field. This is where my part of the commercial was going to be shot. We each had to bring in an article of Nike attire. Mine were my Nike Airforce 1's which are a popular and iconic shoe from Nike. At first according to our storyboard we were supposed to film on the track but since there were already some people there and there was nice lighting on the baseball field we decided to switch it up. Since I was representing the shoes my group took multiple shots of me. There was probably the most shots of me because my group members kept trying different angles. They had shot me running and walking in different directions. Another group then came to where we were and got in our shot so we ended up moving our spot a little further down where there was nice lighting and I did the same things again. At the end I stood in place doing different positions with my feet to show off the Nike logo. I held the camera bag through out the filming process.

Then I helped to act in another scene. It was my group members part of the commercial to be shot. We had to focus on her shirt. This scene was shot in by the cafeteria. I suggested to the director where he should film which was the big set of stairs and that's where we filmed. From that we were able to get  good high angle. I played another character who was conversating with the girl wearing a Nike shirt. They took a few shots of us and then we finished up our last few scenes. I helped to capture better footage by suggesting to the members what different things to try by watching the footage being filmed through the camera. That way we will have a variety of footage to select from. I think its good to have a variety because sometimes your initial plan can be changed to have improvements.

Lastly I acted at the end. We all did a wide shot with all of the group members playing as the actors. We did this in the senior patio. We tried standing and then we tried sitting down at one of the tables. I sat in the front with my feet turned so the Nike logo could be visible to the camera. We took a couple of these shot and our director would leave the camera on the tripod and make his way to be in the shot and then I knew to be ready for the shot. I acted the most out of our group since I was in three different scenes but one of them might not be used since we tried other alternative shots and camera angles without me in it. I enjoyed giving our director pointers and acting. It was an enjoyable experience. 

Tuesday, October 22, 2019

Storyboarding



First Scene-
During this scene we will be filming the Nike shoes, specifically White Air-forces, for the commercial. The shot will be an extreme close up, and will be tracking the subject. The location for the shot is on the track as well. We wanted to include an aspect of athletics since Nike is mostly athletic apparel.

Second Scene-
The next scene we wanted to include for our commercial is someone walking with Nike shorts. The location for the scene is on the patio outside of the media center, as we wanted to create a social setting. Casual clothing is another major part of Nike’s brand and we wanted to make sure to incorporate that into our commercial. This shot is going to be a medium long shot.

Third Scene-
The third scene we wanted to include in our commercial was someone outside of the cafeteria at our school in a Nike shirt. This would be a medium shot.

Fourth Scene-
The fourth scene will be an actor going up the stairs with a Nike backpack. This scene will include a low angle wide shot. We specifically choose to include a backpack as most kids need one for school and we would be filming at our school. 

Fifth Scene-
The fifth scene for our commercial will be all of the Nike apparel combined into once scene. This scene will take place on the senior patio and will include a tilt and will be a wide shot. We want to include every actor, the setting, and the Nike apparel all in this one scene.

Sixth Scene-
The sixth scene will be a black background with a Nike logo. Then a slogan such as “Just do it” or “Preparing student for education and athletics” will fade in.

*Each scene will last about 5 seconds and will have music in the background

Thursday, October 17, 2019

Editing Lesson Blog

Last class we went over editing and the policy for our film equipment. I am excited to be able to try using a real film camera since I have never had one in my possession. First however we had to make sure to fill out the equipment contract which makes us liable in case of any damage we may cause to it. We are also responsible to keep track of our equipment and which numbers we use each time. We have the option to sign out an SD card or purchase our own to help make the editing process easier and more direct. The class was shown other way to import our takes to assure we do not lose our footage which is useful since there are bound to be mistakes made in the production of a film. Our teacher demonstrated us on how to properly turn on the camera and the location of the charging port.We were also shown the location of the SD card and how to insert it. Proper use of the tripod was also shown to us. We had to extend the legs by the clip. To attach the camera to the tripod you have to take a little platform off the top of it then snap it on the actual tripod. It can get taller by twisting a knob on the side of it to get higher angle shots.

The editing process was also demonstrated to us. The footage that we edit is called raw footage because their hasn't been any changes made to it yet. To edit our footage throughout the year we will be using a program called Pinnacle Studios. We have to be sure to make an extra folder on our desktop and then carefully move our footage from the SD card to the folder. The movement of footage from the camera to the computer is called dumping. It is very important to move the footage out of the SD cards because someone else who may get a hold of the camera you used last time can possibly delete it by mistake which would slow the film process down as you'd have to makeup for the footage you've lost. If there is an issue finding footage on the regular files then you have to switch it to the private files. It's AVCHD then stream. When wanting to put all of your files into one folder you simply drag the mouse across all the files and drag them into that folder. Importing is moving footage from the desktop to Pinnacle Pro.

Once all importation and dumping of footage is complete the editing process can begin. When we want to start editing we highlight all of the takes and place them in the box at the bottom in pinnacle studios. When we want to delete a part of the take we click the razor blade slightly above, highlight the scene, then click delete. This can be used in instances such as if you were filming a take and someone got into the background of the scene towards the end. You can use this process to cut them out and improve your footage. If there was a mistake made in the editing process, at the top left hand corner there is an undo bottom which will undo your previous actions in order. To add text over the take you would click the "T" while the text is in the top layer of the box on the bottom then type what you wanted to insert. After you  do so you would drag the text on top of the scene that is to be shown and play the scene. To emphasize the text or manipulate in a way specific to the scene you can edit the motion of text which is how it would enter the scene through different actions. If there is a mistake with the audio in a scene you can detach the audio and then delete it. To insert music you would have to change it to an MP3 in order to get it into format for Pinnacle Pro. All the information that was covered in class will help us significantly to have a smooth filming process and to produce work to the best of our ability.

Thursday, October 10, 2019

Planning

As we have previously learned planning is an important part of the film making industry and process. Today we learned we would be planning our commercial for example the costumes, scenes, settings, and schedule. It is important that we commercial so that we can save time. Working out our shots and scenes in advance will ensure we are able to get everything done the day we have to film. Planning can also save money. For the commercial we need some props and filming equipment, which if we plan out what we need, will save time. Lastly, planning the scenes out won’t cause confusion during the filming process. Planning will allow for all the actors to know what they are doing and when to do it. Overall, planning as many advantages and a good plan for our commercial will save us time and money as well as  prevent confusion.

Props- Were going to be using Nike apparel for the commercial. Specifically, we will be using Nike shoes, Nike shorts, a Nike shirt, and a Nike backpack.

Costumes- The costumes for the commercial will nothing intentional except for the Nike apparel. As this commercial is focused on education and taking place at our school, actors will be wearing day to day wear and the Nike apparel. For example, the actor wearing the Nike shorts will wear a non-branded shirt as well as shoes. The same goes for the person wearing the Nike shirt, they will try and wear other non branded clothing.

Schedule-
10/7- We decided the topic for our commercial. This ended up being a Nike commercial, focused on how their apparel is worn at school. We researched about the brand as well as how other Nike commercials were portrayed and filmed. We also blogged about the process.

10/10- Were planning our commercial today. We will discuss how planning will help us in the long run as well as the props well use, costumes well wear, our schedule, locations, and a backup plan. We will also blog about the process (this blog).

10/14- On this day we'll storyboard. Were going to map out the steps we're going to take to produce the scenes. This will save time, money and prevent confusion during the filing process.

10/21- On this day we will film the commercial. The plan is to stick to the storyboard in order to complete the filming and to move on to the editing process. A person will be filming an actor wearing apparel while the others direct the actor to what they have to do. We will also post an individual blog going over what we did.

10/23- On this day we’re going to edit our commercial. We will put all the footage we have into Premiere Pro and edit.

Locations-
Nike Shoes- On school track
Nike Backpack- Going up the media center stairs.
Nike Shorts- The patio outside of the media center aka the “Crop Circles”
Nike Shirt- Outside of Cafeteria

Backup Plan- It is important to have a backup plan for filming process because we only have on day to film. As such, every location that’s outside and could have exposure to rain will be moved to a place with an overhang. For example, the track scene with the Nike shoes, will be moved to the bus loop as if they were jogging out to practice. We want to keep the idea of excessive associated with our commercial. Also, the cafeteria scene would be moved to the senior patio because we want to keep the idea of school and social interaction in the scene. Lastly, if one of our actors is absent and doesn't have the prop with them, we will find someone who in our media studies class with a piece of Nike apparel on to fill the scene.

Monday, October 7, 2019

Research conventions and codes

Today is October 7th, 2019 and today we had to decide the topic for our commercial. The commercial is one of our first projects of the school year and there is a lot criteria we have to meet. For example the commercial has to be 25-30 seconds long, the typical length of an ordinary commercial. Additionally, we learned the commercial would be due October 28th at 11:59pm and emailed to our class email. Lastly we had to pick from a certain set of topics including Nike, Starbucks, Dublin Donuts, etc. Other forms of topics included anti vaping commercials for the county or commercials for our school such as the programs offered there. After much deliberation, our group decided to do a commercial on Nike. We wanted to include various clothing items that kids wear in their day to day school lives. 

As previously stated, our group choose to create a Nike commercial for our first project. However this didn’t go without much debate. A pro to doing a Nike commercial is it’s a company everyone is familiarized with. Nike being such a large company, everyone in this day and age has hard of them company and likely has a price of apparel from them. Leading into my next point, props will be easy to find for the commercial. Asking around our group, we found that everyone had at least one piece of Nike apparel they could model for the commercial. Lastly, the group as a whole liked the brand image Nike presents. Nike supports education, equality, youth athletics and other various topics through the selling of their apparel. 

Fairly early on in class we had made the division to do Nike as our commercial, so we had extra time to begin planning our commercial. First of all, we researched current Nike commercials and developed an understanding of how they were filmed or produced. Secondly, the group created an idea for how to film the commercial which is to film individual pieces of apparel. The first clip would be someone walking with Nike shoes. The second clip would be someone walking with Nike shorts or pants. The third clip would be someone walking with a Nike shirt. The fourth clip would be someone walking with a Nike backpack. Finally, the last clip would be us  all walking together with the Nike apparel which would then fade to a Nike logo and a closing statement. After creating a brief idea, we then assigned each individual with finding the Nike price they would be wearing.

Sunday, October 6, 2019

Introductory

  My name is Ashley. I am 17 years old and I attend school in South Florida. I have always been interested in the arts. From the beginning, I was always holding a paper and pencil in my hand and my passion to draw continued on with me ever since. As I grew older however, I became able to appreciate and interest in other aspects of art such as fashion, photography, film, and music. My passage after high school as of currently is unclear as there is many industries and interests to explore, but I will most likely search in places that allow for me to have a creative outlet. I was never one for overachieving academically. I of course did my best and got good or decent grades, but my mind was always focused on my own creative hobbies outside of school. In my free time I now enjoy photography and editing and creating many various outcomes. I enjoy being able to experiment with regular images and bringing them to life with simple tools and apps. As the person I am, this class has me excited to film projects so I can take control of all the aspects as if I was a real film director.

 However, I do not like when only one person has control and say in a project so I will definitely choose to work with considerate and motivated partners. I will also have the support of my very cooperative and enjoyable friends to also assist me on my future assignments. The things I don't enjoy are things that are probably common and consistent with others as well. Probably characteristics such as bad attitudes, negativity and immature. I however always find my way around peoples flaws and try to cooperate with them no matter what, because someones "flaws" can always somehow be put to good use. I also enjoy working with those who are different from me so I can learn from them and improve upon myself, in turn creating better work.

So far, Aice media has been a refreshing class. The content we've taken on so far has definitely sparked my interest in film. We have looked into different kinds of camera angles, sounds and other aspects that go into film making. It has followed me home from school and onto my life outside of school. Now when I watch movies I no longer just see a story, but rather the bigger picture. I can't help myself but to analyze scenes and how something as small as a particular camera angle can affect the outcome of a scene greatly. What I think I find most interesting about film making is how many different industries and skills come together to make one film. There are people who contribute to each tiny little piece of one big whole. I am just able to appreciate the amount communication and teamwork that goes into film making because it is not always easy working with people who may have different opinions as you, but if you want to produce a great film you will always overlook your differences and challenges by working your hardest.